For the internal conference at DEEP the Communication Group launched the hashtag #DEEPsoup17 which was used in hundreds of Twitter posts. The aim was to reach stake holders on Twitter and highlight DEEPs research regarding for example biodiversity.

A unique Twitter operation

The meeting hashtag #DEEPsoup17 was seen over 350 000 times by 48 655 unique users over a 10 day period. That is very good for a fairly new Twitter account like @DEEP_sthlm_uni.

- This is the first time we see a department at Stockholm University promoting their researchers and their science presentations in this way in connection to a conference, says Helene Komlos Grill at Stockholm University's External Relations and Communications Office.

Lina Mtwana Nordlund, which was one of the scientists leading the Twitter operation, and also member of the Communication Group, says:

- We hope this will increase the interest for our scientifically broad department.

DEEP researchers discussing the tweeted scientific talks.
DEEP researchers discussing the tweeted scientific talks.

 

 

 

Tweets highlighting climate change and the wonders of the ocean 

The conference was set in an ecological and zoological field station on the country side called Tovetorp outside Nyköping. The hashtags that were posted together with #DEEPsoup17 was seagrass, followed by Baltic Sea, cyanobacteria, and climate change were the most common. To find out more about the conference and DEEPs science follow DEEP on Twitter.

All of the DEEP researchers attending the Tovetorp conference.
All of the DEEP researchers attending the Tovetorp conference.
Twitter hashtags posted together with #DEEPsoup17.
Twitter hashtags posted together with #DEEPsoup17.