Research project Emotional transmission on Facebook
My PhD project involves investigation of emotional aspects of social media posts, and interaction and potential spread of these emotions to followers.
The research is concerned with how emotionality is incorporated in Facebook messages and how these messages are interacted with by followers. Theoretically I draw on Sara Ahmeds notion of affective economies to assess Facebook posts as sites of potential personal and social tension. Through a multimodal mixed methods approach use a combination of Facebook posts, comments and interview data as material to consider possibilities emotional mobilisation and emotional contagion stemming from the posts spreading to followers.
Project members
Project managers
Anna Nordström
Doktorand
Members
Andreas Widholm
Associate Professor
