Research project National identity in contemporary Sweden: Discourses on Swedishness

The project includes studies that examine 1) how national identity is constituted in public texts, e.g. in advertising and in media, and 2) how national identity is constituted in individual narratives concerning personal experiences of Swedish national identity, as they are expressed in interviews with adults in Sweden.

The project focuses on norms, discrimination and resistance in written, spoken and visual texts concerning ideas about Swedish national identity in Sweden today. The theoretical and methodological framework is dicourse analytical, which means that detailed analysis of linguistic realisations are interpreted as constitutive of the social context where national identity is shaped.