Research project The Digital Housewife in the Era of Anti-genderism and Postfeminism
My PhD research project is based on my theoretical interest on gender studies, critical whiteness studies and the desire of the past. To connect this into a digital culture I investigate the concept of the digital housewife as a cultural phenomenon in a retrotopic era and through a postfeminist sensibility.
Full project title: The Digital Housewife in the Era of Anti-genderism and Postfeminism: Digital Representations of Nostalgic White Femininity
The digital housewife is a term for influencers who allude to a housewife archetype from the past. In contrast to the idea of an historical housewife, the digital housewife is to be understood as self-chosen, which places her in a postfeminist position. I examine how concepts of white melancholia, white femininity, queer temporality and postfeminism interact with this new type of digital identity. Supervisors for the project are Kristina Fjelkestam and Maria Margareta Österholm from the department of Gender Studies at Stockholm University.
Project members
Project managers
Josefine Wall Scherer
Doktorand
