Research project Who will I become here? Who you can become when folk high schools design their activities on the web

My dissertation study is focused on the Folk High School, which with its 155 schools in Sweden is its own school form without grades and central curricula where the school's principal can be regions, local associations as well as idea-driven organizations. Based on critical multimodal discourse analysis, I examine the folk high schools' websites online, where they present their school, activities and courses. The assumption is that what is formulated on a school's website, in the form of written texts, pictures and films, can be seen as social actions. What is designed on the websites then has consequences for the thoughts, feelings and actions of the individuals who visit the website. The overall question can be formulated as "Who can I, as a course participant, be in relation to what is embodied on a school's website?". I want to investigate what the folk high schools, in the representations of the activities on their websites, choose to highlight and what the consequences may be for those who want to go to a folk high school.