Research subject Marketing
The research in marketing focuses on how companies, consumers and other stakeholders act and interact in different markets and what effects it has on the corporate, consumer and societal level.
We use both qualitative and quantitative methods to investigate various marketing-related phenomena, such as consumer behaviour, digital marketing, service marketing, brand management, place marketing, customer relations, consumer culture, innovation, and advertising and its effects.
Parts of our research are characterized by a critical approach, while other parts are are carried out in close collaboration with companies. Regardless of this, the ambition of our research is often to be constructive and achieve effects in practice, outside academia.
Related research subject
Business administration
On this page
Researchers
Tony Apéria
Universitetslektor
Hanna Berg
Associate Professor
Per-Olof Berg
Professor emeritus
Stefan Biscevic
PhD Student
Niklas Bondesson
Universitetslektor
Ileyha Dagalp
Assistant Professor/Guest Researcher
Jon Engström
Universitetslektor
Johanna Fernholm
Universitetslektor
Alexander Flaig
Universitetslektor
David Bengt Yngve Fridner
Doktorand
Maria Frostling
Associate Professor
Hanna Hjalmarson
Universitetslektor
Martin Johansson
Associate Professor
Shakiba Khodabandeh
PhD Student
Nishant Kumar
Docent
Ebba Laurin
Universitetslektor
Andrea Lucarelli
Associate Professor
Susanna Molander
Associate Professor
Blanca Moreno de Castro
Universitetslektor
Rana Mostaghel
Associate professor
Fredrik Nordin
Professor, Head
Anders Parment
Universitetslektor
Christian Persson
Universitetslektor
Saba Samadilashkariani
PhD student
Jonathan David Schöps
Biträdande lektor
Karin Setréus
Doktorand
Martin Svendsen
Universitetslektor
Sten Söderman
Professor emeritus
David Sörhammar
Associate Professor
Natalia Tolstikova
Universitetslektor
David Valldeby
Teacher
Malin Wennberg
PhD student
Solveig Wikström
Professor emerita
Ali Yakhlef
Professor emeritus
Carl Yngfalk
Assistant professor
Jacob Östberg
Professor
Research group
Courses and programmes
Doctoral studies
For more information about studying the Doctoral Programme in Business Administration with focus on marketing see the page Doctoral programme in Business Administration
News
Departments and centres
Research and teaching in marketing takes place at the Marketing Section at Stockholm Business School, Stockholm University.
Stockholm Business School