Consumption, Culture and Commerce
This course aims to introduce students to the intricate ways in which various market actors influence consumers' daily lives around the world. The course thus focuses on the intersection of consumption, culture and commerce.
The overall goal of the course is to provide students with the necessary theoretical tools to be able to decipher global consumer cultures. In this context, consumer culture should be understood as a social arrangement in which the relations between lived culture and social resources, and between meaningful ways of life and the symbolic and material resources on which they depend, are mediated through markets.
The course takes a critical perspective to address the broader role of marketing communication in society. Questions about the responsibility of individuals / companies when using marketing communication knowledge and techniques to influence consumers are brought into focus.
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Course structure
Teaching format
The teaching consists of lectures, seminars and group work, and requires a significant portion of self-study on the part of students.
The language of instruction is English.
The teaching takes place on campus and/or online.
For more detailed course information, see the study guide, published on the learning platform no later than one month before the course commences.
Assessment
Assessment for the course will be continuous and is carried throughout the different course activities. Each assessment task is weighted in relation to its importance in the overall assessment of the course. The student’s results from the different assessment tasks are added up to a total course score that will then translate into the final grade for the course.
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Schedule
The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course. -
Course literature
Note that the course literature can be changed up to two months before the start of the course. -
Course reports
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Contact
Course Coordinator: coursecoordinator@sbs.su.se
Head of Course: Fredrik Hillerborg
