Final Project in Advertising & PR
The aim of the course is for the students to synthesize the knowledge acquired during previous semesters on independent courses in the subject Advertising & PR, and apply these in a practical context to solve communicative challenges with creative approaches.
Particular emphasis is placed on the application of theories within the subjects Marketing and Communication. The course has a management perspective that places great emphasis on both strategy and tactics in Advertising & PR - and above all how these levels work together.
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Schedule
The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course. -
Course literature
Note that the course literature can be changed up to two months before the start of the course.
No special literature.
