Master’s Degree Thesis in Advertising and PR
The overarching aim of the course is to enable students to investigate a scholarly problem in the academic field of Advertising and PR, and to attempt a contribution to research in this area by utilizing relevant theory and social science methods.
The master’s thesis is a large academic piece of work that is based on scholarly research within a particular subject area. The Master’s Degree Thesis course therefore consists of the following main components:
- theoretical and empirical studies in the academic field of Advertising and PR
- studies in research method and the philosophy of social science
- writing and presentation of preparatory assignments, peer review reports, and master’s thesis
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Course structure
Teaching format
The teaching consists of lectures, seminars, tutorials, field work, and the writing of a thesis. requires a significant portion of self-study on the part of students.
The course workload is 800 hours, equivalent to 30 credits.
As a rule, the thesis is written in a group of two. If specific and valid reasons exist, the course director decides whether an exception should be made to allow the thesis to be written individually.
Assessment
Assessment for the course will be continuous and is carried throughout the different course activities. The two assessment tasks are weighted in relation to their importance in the overall assessment of the course. The student’s results from the two assessment tasks are added up to a total course score that will then translate into the final grade for the course.
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Schedule
The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course. -
Contact
Course coordinator: coursecoordinator@sbs.su.se
Head of course: Johanna Fernholm
