The researchers in this network come from multiple academic disciplines (management, marketing, finance, accounting, psychology, and not least international business). The group leader is Professor Tony Fang at SBS.

The relevance and importance of emerging markets for theory building and practice has been increasingly recognized in mainstream academic community and business world in the era of globalization. We are witnessing a historical transition from "West Leads East" to "West Meets East" in glocal knowledge production and innovation. In our definition emerging markets include not only BRICS countries (Brazil, Russia, India, China, and South Africa) but also, more broadly, all the economies traditionally not treated as part of the classical Western economic club.

SBS has been leading in cross-cultural research through our dedicated teaching, research and publications over the years. One example is the pioneering of the Yin Yang perspective on culture which has advanced the theoretical debates and practical implications in the study of culture and cross-cultural management. With the setting up of this research group we aim to undertake cross-cultural innovative research activities and become a leading research group in the world in our defined areas.

The Emerging Markets Cross-Cultural Research Group includes the Advisory Board, Senior Research Fellows and Research Associates

Research topics

• Culture and cross-cultural management in the age of glocalization
• Ancient philosophies in emerging economies and business implications
• Sourcing in emerging markets
• Emerging markets multinationals and their knowledge transfer to the West
• Corporate finance and international finance with emerging markets implications
• The integration of East and West thinking in business and management in glocalization
• Sustainable and innovative systems in cross-cultural cross-case interdisciplinary learning
• Smart manufacturing, smart organization, and smart society